Recently conducted assessments point to the existence of a gap of information about MGNREGA, among rural population in general, and MGNREGA workers in particular. This information-gap can only be addressed with the help of a structured IEC strategy. Such an IEC strategy for MGNREGA enumerates the approaches on how the MoRD, the States, the districts, the intermediate panchayats, gram panchayats and the grass root level functionaries should implement the IEC activities and BCC activities in their specific geographical areas. The strategy would facilitate in managing IEC activities, maintaining uniformity in messages, producing high quality, cost effective, target specific IEC/BCC products based on the key messages and thereby ensuring better uptake of the provisions offered by the Act. The low degree of awareness amongst the beneficiaries would diminish their ability to fully exercise their rights. In the IEC strategy for MGNREGA, various activities are broadly categorized into: